The technical aspect of a website is just as important as the content. That is to say, no matter how good your content is, if users cannot access it, then it’s useless. For instance, if your website loading speed is low, the majority of the users will bounce back within 2-seconds.
Therefore, technical SEO is an integral part of site optimization. Thus, let’s discuss all about Technical SEO & how TheWebLeads can help you with it.
Technical SEO is a type of website optimization supposed to improve your website’s search engine crawling & indexing. This includes many changes & improvements to your website’s code & design to maximize the usability of your site & make the user experience seamless.
Due to the spread of mobile devices that can browse the internet, the focus of search engines has shifted towards two significant factors-
That is to say, any website that doesn’t fall up to a mark on any of these criteria is bound to suffer a hit on its ranking. And as we all know, low ranking means a decrease in clicks, visitors, conversions & ultimately, your ROI.
Therefore, it is paramount to focus on the technical SEO of your website, to ensure that you stay ahead of the curve.
Our SEO team performs an in-depth technical audit of performance metrics, like
Then, analyze the results to determine the changes & optimization needed to improve the visitor experience & the website’s performance.
In addition, our team analysis your competitors’ optimization techniques & performance. Then, use this tried & tested data to create strategies that give your website an edge.
A meta description is essential to attracting visitors, as it provides users with an idea of your website & products. Our team review & improve your website’s metadata, like – Meta Description, Title Tags, Robot Tags, etc. Thus, improving your website’s SEO performance.
The speed at which a webpage load is one of the most crucial factors that determine whether or not your website will attract visitors or not. For instance, any website with a page load time of more than two seconds will have a very high bounce rate.
This is due to the fact that a slow website ruins the user experience, in addition to the fact that a user can just switch to another website to save time.
The easier it is for a search engine to crawl & interpret your page, the higher ranking it will have. Therefore, our team uses the Google Structured Data Testing Tool to analyze & optimize your schema markups.
Keywords are the most essential SEO element; they help a search engine connect your website to a user. Our team conducts regular keyword research & on your product to ensure that you are using the keywords that will maximize the matching of the right users with your product.
The presence of backlinks is essential to maintain the credibility of a website. A website with little to no backlinks usually means that other established websites do not put faith in your website. However, non-viable backlinks are just as damaging.
Therefore, our team performs analyses of the backlinks on your website & determines their viability & authenticity.
Google can be harsh, especially when it comes to SEO ranking. For instance, it can penalize your website for using black-hat SEO practices, or at times, just because of a change in Google algorithm.
Thus, our team uses the Google Search Console to review & identify the issues of these penalties and then resolve them.
Migrating a website is a complex process, often filled with errors that can hinder your SEO ranking. Therefore, we are here to perform SEO-friendly site transitions to ensure that your hard-earned traffic is not lost during this process.
Making errors and mistakes is par for the course of any business; what’s important is learning from those mistakes & fixing them. Therefore, our team conducts periodic audits of your website’s SEO, Marketing Campaigns & Conversion Rate Optimization.
Once the audit is done, the data is analyzed and changes are implemented to ensure the optimum performance of your website.
Our job is to turn your website into the best online representation of your business. Our team works hard to ensure that your website is appealing, fast to load & has the quality and appealing content for the users.
We achieve this by providing Technical Search Engine Optimization for platforms like:
Our teams regularly collect the data on your performance metrics & analyze it to find ways for improvement and optimization. In order to ensure that you obtain your organizational goals.
In addition to that, we also keep our clients up-to-date with monthly reports & stay ahead of the game with periodic consultations.
The first thing we do at TheWebLeads is:
Once that is done, our teams form tailored strategies to achieve said goals.
Disclaimer:
TheWebLeads is a digital marketing service provider. We create, promote, and provide services to our clients for their benefit. Our sole motive is to get quick and efficient results.
