What is E-commerce Optimization? It is a holistic way to improve your website and ensure that potentials customers will convert into leads. It is becoming a necessity among merchants and entrepreneurs across the world. As per the research done by experts, it is predicted that there will be approximately 2.14 billion digital buyers globally by 2022. This a fantastic news for digital marketers. But have you ever thought about gaining a competitive edge against the millions of competitors? What would be your next move to get customers’ attention? And only by having a website or a social media page will not help reach your brand to the target audience. You need a marketing strategy that will quickly help your business get the target audience. Expand your business and be at the top of Search Engine Results through pay-per-click marketing.