The Anatomy of a Landing Page
One can create a landing page with a lot of ease these days. Furthermore, this process has become much easier with all the tools of landing pages available now. But not to forget, creating a page that converts is not an easy task....This is because one needs to take care of a lot of things. These things include elements, the message you want to convey with your design, how the text will affect every visitor, and where you want to place them.
Is your landing page similar to the marketing campaign?
Whether it's paid ads or organic search engine listings, your marketing copy's message must be the same as the message on your landing page.
Do you find the solution?
Each visitor who comes to the landing page has some other issue. So, it is evident that you need to tell them about how you will provide a solution to their problem.
Once you go through the points given below, you will get an example of how one can find this solution to three random problems.
- Firstly, an individual is trying to shed some weight.
- Secondly, you wish to get an increment from their superior.
- Lastly, you want to study a new language.
Now, these are the three problems. Let us now look at the potential solutions to these three problems-
- Learn how one can lose weight by exercising 30 minutes each day.
- Get increment by relying on one straightforward approach.
- And lastly, learn how to know a second language while sleeping.
We want to make sure whatever solution we provide, we want to put in front via your headline. The three solutions given above are the three potential headlines. Furthermore, it is essential to create a headline that matches the service or product you are offering.
What about a subheading?
Even when your headline starts with you providing a solution, this is not enough. There is no guarantee that this thing will be adequate to convert the visitors into customers. So, this means one needs to give enough information and clarification of your solution via a subheading.
Furthermore, it is essential to know that you have approximately 8 seconds to grab the visitors' attention. So, this makes it even more critical that your subheading is impressive and, at the same time, short.
You will find three headlines with their subheadings through the example given below.
- If you choose our workout plan, you will burn more calories than running on a treadmill; also, this will be done in much less time.
- It will become easy for you to get the instrument once you tell your boss what you are doing for the team, and I will teach you how to do it.
- If you listen to our auditory lessons while sleeping, you will learn a new language in no time.
There are principles that you need to keep in mind when writing your subheading-
- Firstly, make sure you express the advantage.
- Furthermore, you must convince the message correctly.
- Lastly, make sure to express it all in a single sentence.
Knowing your customers
Whenever an individual sees an offer, the first thing that strikes their mind is this offer good for them? So, remember this is not what you think. Most visitors never buy a product because they are always in doubt if the solution you have provided is right for them.
What about backup?
You must include data and stats to back up the claims. You may be marketing the top product, but it's not just you who claims that. Remember, various other companies will claim the same thing.
Furthermore, it becomes essential to get statements from your customers to back up the things you are saying. Remember, it is vital that the testimonials have a picture, the customer's full name, and information about the results achieved. Moreover, if it is possible to get a video testimonial, that will be the best thing. This will increase the conversion rate ask customers to believe your statement even more efficiently.
Case studies are one of the best ways to show others that your statements are true. Furthermore, showing the little things they did to provide customers with outstanding results helps the new visitors build trust.
Even below are the points that one must keep in mind if they want converting case study-
- The issue
- A solution
- Detailed information on this solution
- A testimonial
- Form or CTA, i.e., call to action
Are your calls to action right?
It is essential to choose the best call to action. Also, in this case, we will have to do a lot of A/B testing, but it is important to include calls to action.
Furthermore, make sure you rely on numerous CTA's, i.e., calls to action. In addition to this, you must remember that putting them above the fold does not make sure that they will convert.
Are you reliable?
There is no doubt that not every other customer can comfortably complete a purchase on the web. Also, there is no need to mention that Amazon and Apple will not face this issue, but you know you are not them. Trust becomes an important issue when the brand is not well known.
Trust elements play an essential role in increasing their conversion rates. Also, it is vital to make sure that one chooses these elements not only on the landing page but throughout your funnel.
When one relies on all the elements mentioned above in creating a landing page, it is essential to know that using them is unnecessary. Furthermore, remember it is unnecessary to rely on each of them to get a high converting page.
Some people might say that there is some formula that you need to know about creating a high conversion landing page, but this is not how it works. So, remember, one has to A/B test their landing page so that the conversion rate reaches its maximum.
In addition to all the information here, there are two other tips that one should keep in mind before they start the creation of the landing page-
One should not just assume that they have created the best landing page, so make sure you follow this split test.
Focus on the essence-
Remember that you will have to clarify everything about your service or the product in detail. Also, if you are not good at writing copy, then rely on a video instead.